Sound United May Acquire British Brand Bowers & Wilkins

Likely Deal Brewing Between Sound United LLC and Bowers & Wilkins


Deal Brewing in the Consumer Hi-Fi Arena

Big news in the consumer audio-video hi-fi industry: Sound United LLC, one of the portfolio companies of DEI Holdings, Inc., has announced that it has entered into a preliminary letter of intent agreement to acquire Bowers & Wilkins, a respected British hi-fi speaker brand. Bowers & Wilkins or B&W has confirmed the ongoing negotiations to explore a possible combined future. While it is early to speculate, this news is certainly unexpected. Home Theatre and music enthusiasts are all set to get an enhanced audio experience in case the deal goes through.

The Companies

Sound United LLC is based in California and owns well known hi-fi consumer electronics brands like Denon, Polk Audio, Marantz, Definitive Technology, HEOS, Classé, and Boston Acoustics. Bowers & Wilkins or B&W is an iconic British company that produces audio equipment with special focus on loudspeakers. B&W was founded in 1966 by John Bowers at Worthing, West Sussex, England and also has a manufacturing facility in China.

Deal Synergies

Sound United owns HEOS multi-room audio technology, something that could be built into B&W Formation range of wireless speakers. The market is increasingly moving towards hardware that supports music playing capabilities across multiple rooms and while B&W is trying to crack this market through its Formation range of speakers, it still has not been able to make a mark. Home theatre enthusiasts across the world can expect a powerful jump in the overall user experience if this deal is consummated.


Please enter your comment!
Please enter your name here